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Technology Insights for Small Business

How Much Does Downtime Really Cost Your Business?

Posted by Joe Nax on Dec 11, 2019


Many SMB owners think IT downtime only costs them a few productive hours, but there’s a lot more at stake when your systems go down. Customer satisfaction and loss of brand integrity are just two of the key losses apart from the more evident costs such as lost productivity and a temporary dip in sales. Here’s a few other ways downtime can hurt your…

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Five Ways Your Business Can Improve Its Search Engine Rankings

Posted by Joe Nax on Dec 4, 2019


 In an age where most business happens online, not showing up in Google search results can really hurt you. While there’s no real shortcut to showing up consistently on web searches, there are a few quick fixes to get your site to show up on your potential customer’s search results… 1. HTML tags – Important HTML tags include the title tag, meta description…

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Just Because You’re Not a Big Target, Doesn’t Mean You’re Safe

Posted by Joe Nax on Nov 27, 2019


Just Because You’re Not a Big Target, Doesn’t Mean You’re Safe Not too long ago, the New York Times’ website experienced a well-publicized attack, which raises the question – how can this happen to such a world-renowned corporation? If this can happen to the New York Times, what does this bode for the security of a small company’s website? What’s to stop someone from…

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Website cloning: Don’t fall for that trap!

Posted by Joe Nax on Oct 24, 2019


Website cloning: Don’t fall for that trap! Have you watched one of those horror movies where the something impersonates the protagonist only to wreak havoc later? Well, website cloning does the same thing–to your business–in real life. Website cloning is one of the most popular methods among scammers to fleece you of your money. As the name suggests, the cybercriminal first creates a ‘clone’…

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BYOD=Bring your own disaster?

Posted by Joe Nax on Oct 17, 2019


BYOD=Bring your own disaster? Workplaces today have changed. They extend beyond the working hours, beyond the cubicles. Whether you are commuting to work or even vacationing, chances are you or your employees take a break from the break to reply to those important emails that require ‘immediate action’. Plus, there may even be employees who are not even on the same continent as you….

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Get smart about smartphones

Posted by Joe Nax on Oct 10, 2019


Get smart about smartphones With flexible working schedules, remote teams and Bring Your Own Device (BYOD) policies in force, it is has become commonplace for employees and business owners alike to use smartphones for work purposes. A quick reply to an email, sharing that sales presentation, glancing over that vendor proposal–all on a smartphone–is something we all do on a daily basis. But with…

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Why you need the cloud?

Posted by Joe Nax on Oct 3, 2019


Why you need the cloud? When talking to our clients, we have noticed that SMBs often think the cloud is something for their bigger counterparts to explore. We hear objections like, “But, it’s too complicated.”, “The cloud sounds expensive.”, “We are a small business, we don’t think we need the cloud.”, Hold on! In reality, it is the SMBs that benefit the most from…

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Don’t sign up with that MSP just yet!

Posted by Joe Nax on Sep 26, 2019


Don’t sign up with that MSP just yet! The decision to sign up with a MSP is a big one–you are essentially trusting someone with the backbone of your business–your technology infrastructure, so you need to make sure you pick someone with whom you can have a mutually beneficial, long-term relationship. This blog discusses what you need to know before you sign up with…

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The biggest threat to your IT infrastructure: Your own employees

Posted by Joe Nax on Sep 19, 2019


The biggest threat to your I.T infrastructure: Your own employees Did you know that your employees often unwittingly ‘help’ cybercriminals gain access to your system? Often, employees play a part in compromising the security of your IT infrastructure, even without them realizing it. For example- When your employees use their own devices for work purposes such as to access emails, to connect to work…

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3 things your Managed Services Provider (MSP) wants you know

Posted by Joe Nax on Sep 12, 2019


3 things your Managed Services Provider (MSP) wants you know Are you considering bringing a MSP on board? Or perhaps you already have one. Either way, for you to truly benefit from your relationship with a MSP, you need to build a solid bond with them. As a MSP who has been in this business for long, I can tell you the 3 important…

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Don’t make these IT mistakes as you grow!

Posted by Joe Nax on Sep 5, 2019


Don’t make these IT mistakes as you grow! During the course of IT consultancy, we come across a lot of clients who are not happy with the way their IT shaped up over the years. They feel their IT investments never really yielded the kind of returns they expected and come to us looking to change the trend. When analyzing the reasons for the…

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IT Red Flags to Watch Out For

Posted by Joe Nax on Aug 29, 2019


IT Red Flags to Watch Out For As someone running a SMB, you probably have a lot on your plate. You are the core decision maker, responsible for growing your business, keeping your clients happy and getting all the working done. Often, when you have so much going on, one area that gets overlooked is IT. When you are so busy looking into other…

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Assessing your MSP in the first appointment

Posted by Joe Nax on Aug 22, 2019


Assessing your MSP in the first appointment Handing over your IT to a MSP is a major decision. Who do you choose and more importantly, how? While there’s no rulebook that will tell you exactly how to proceed, here are a few hints that can help you decide how invested your prospective MSP is into you. How well do they know your industry vertical…

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Hiring seasonal staff? Here are a few things to consider from the IT

Posted by Joe Nax on Aug 15, 2019


Hiring seasonal staff? Here are a few things to consider from the IT perspective In many industries, there are seasonal spikes in business around specific times. For example, CPAs/Accounting firms, though busy all year, generally see a spike in business around the time of tax planning, IRS return filing, etc., the retail industry sees a boom around the Holiday Season, and so on. During…

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3 Things to consider before you sign-up with a cloud services provider

Posted by Joe Nax on Aug 8, 2019


3 Things to consider before you sign-up with a cloud services provider More and more SMBs are migrating to the cloud and that is not a surprise considering the numerous benefits the cloud can offer them. For a SMB, the cloud is a cost efficient and secure answer to their growing data needs and IT security requirements. The cloud grows with them and lets…

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How the cloud saves smaller firms money

Posted by Joe Nax on Jul 12, 2019


How the cloud saves smaller firms money OK. You pay someone to store all of your data in the cloud, as opposed to keeping it on your own server and backing it up. And you pay on an ongoing basis. How is that possibly going to be cheaper than just making a one-time investment and keeping it your self? Let’s count the ways: (1)…

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Don’t steal… It isn’t nice and makes you vulnerable to security hacks

Posted by Joe Nax on Jul 5, 2019


Don’t steal… It isn’t nice and makes youvulnerable to security hacks Don’t steal. It isn’t nice. And… it make you extremely vulnerable you security hacks if you “steal” software packages. Smaller firms often will use unlicensed software packages to save money. This is especially true if they only need a program for a specific task. Aside from the legal and ethical issues involved here,…

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Data regulation and our business: You are probably regulated by these laws

Posted by Joe Nax on Jun 28, 2019


Data regulation and our business: You are probably regulated by these laws Small firms are probably aware that there are laws regulating the handling of data, but they probably assume that these apply only to larger firms and that they are too small to have any data that is worthwhile or protected under state/provincial or federal laws. Think again. Data protection laws generally worry about…

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VoIP: A money saving solution for your company’s technology backbone

Posted by Joe Nax on Jun 21, 2019


VoIP: A money saving solution for yourcompany’s technology backbone When small business managers think about their IT infrastructure, they think about their employee’s mobile devices, cabling, Wi-Fi, laptops, a printer, and Internet connectivity. These are the basics of their IT infrastructure. However, there is one other aspect of a modern corporate IT infrastructure and that is an internal phone system that can connect “voice”…

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With Ransomware, The ONLY Cure Is Prevention

Posted by Joe Nax on Jun 14, 2019


With Ransomware, The ONLY Cure Is Prevention It just keeps showing up in the news. Ransomware seems to just not come to an end. If you haven’t heard, ransomware is a particularly nasty virus that freezes access to your data and then demands a ransom, usually in bitcoin. The worst thing about it is that once you are hit, there is almost nothing you…

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Cybercrime: In-house protection that only YOU can provide

Posted by Joe Nax on Jun 7, 2019


Cybercrime: In-house protection that only YOU can provide From the political world to the corporate, all we hear about is hacking, hacking, hacking. Everyone gets hacked, data is stolen, etc. So, the cry goes up for better security protections for everyone’s data. Firewalls, virus software, etc., etc., etc. Want to know one of the best ways to protect your data? Train your employees to…

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A security hack doesn’t have to mean the end of your company

Posted by Joe Nax on May 31, 2019


A security hack doesn’t have to mean theend of your company Statistics are showing that each year over 50% of small firms are victims of a cyber attack or data breach. Why does this matter? Most smaller firms have not prepared business continuity plans to keep their IT infrastructure going in the event of an attack. Failing to do so often leads to the…

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SAFETY PUP SAYS Update

Posted by Joe Nax on May 17, 2019


SAFETY PUP SAYS…. Update One thing smaller firms and individuals are often reluctant to do is download updates to their operating systems and individual apps and programs. Why? Well, because it takes time and you have to reboot the device. Other reasons are a fear that the newest update will have a bug and cause problems. The perception is that it is better to…

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Business Trade Shows Part II: During the Event

Posted by Joe Nax on Apr 19, 2019


We’re back. In the last post, we talked about building momentum toward a trade show exhibition. Today, let’s look at your efforts during the show itself. You already should have sent out a reminder the morning of the show in posts on all your social media accounts, an article on your website blog, and a general email that you’re exhibiting. Now it is time…

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Business Trade Shows Part I: Before the Event

Posted by Joe Nax on Apr 12, 2019


Going to a tradeshow for the first time? Don’t make the mistake of viewing this as a 1-2 day discreet marketing event. Instead, view your exhibit at a tradeshow as the central feature of a much longer and holistic marketing plan that builds to the event, and then culminates in the successful post­show follow up that signs on new customers. In the next few…

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